The BSBA program at the College of Information and Business Management provides a solid foundation in core business principles. It prepares students for leadership roles in various business sectors through a well-rounded curriculum that integrates theory and practical experience. Students can specialize in one of the following majors to gain industry-specific skills and insights.

Major in Marketing Management

The Marketing Management major equips students to thrive in a competitive and ever-evolving business landscape. With a strong emphasis on market research, consumer behavior, and digital marketing, this major foster innovative thinking and strategic planning skills essential for marketing professionals.

Program Highlights:

• Focus on consumer behavior, brand management, and digital marketing.
• Hands-on projects and real-world case studies to enhance practical knowledge
• Training in product launch strategies and marketing campaign management.

Career Opportunities:

• Marketing Manager
• Brand Manager
• Digital Marketing Specialist
• Market Researcher
• Advertising Executive

Major in Financial Management

The Financial Management major provides students with a deep understanding of financial principles, investment analysis, and corporate finance. Students develop critical skills in financial decision-making, risk management, and portfolio analysis, preparing them for careers in finance and banking.

Program Highlights:

• Training in corporate finance, investment strategies, and financial modeling.
• Emphasis on risk management and financial market analysis.
• Real-world applications through financial simulations and projects.

Career Opportunities:

• Financial Analyst
• Investment Manager
• Credit Analyst
• Corporate Finance Officer
• Financial Advisor

Major in Human Resource and Development Management

The Human Resource Management major focuses on equipping students with the skills needed to manage and develop an organization’s workforce. The curriculum covers talent acquisition, employee relations, and human capital development, with a focus on aligning HR strategies with organizational goals.

Program Highlights:

• Comprehensive training in recruitment, employee engagement, and performance management.
• Emphasis on leadership in HR practices and workforce development.
• Practical experience through internships and HR simulations.

Career Opportunities:

• Human Resource Manager
• Recruitment Officer
• Training and Development Specialist
• Compensation and Benefits Analyst
• Employee Relations Manager

Major in Business Economics

The Business Economics major offers an in-depth understanding of economic principles and their application in business decision-making. Students gain expertise in analyzing market trends, forecasting economic conditions, and using economic insights to drive business strategies.

Program Highlights:

• Focus on economic analysis, market trends, and global economic systems.
• Training in data-driven decision-making and corporate economic strategies.
• Application of economic theory to real-world business challenges.

Career Opportunities:

• Economic Analyst
• Policy Advisor
• Business Consultant
• Market Analyst
• Research Economist

The BSHM program prepares students for leadership roles in the dynamic hospitality and tourism sectors. With a blend of theoretical knowledge and practical training, students develop expertise in hospitality operations, event planning, and customer service.

Program Highlights:

• Focus on hotel and restaurant management, tourism, and event planning.
• Practical training through internships and industry visits.
• Global perspective on hospitality trends.

Career Opportunities:

• Hotel Manager
• Restaurant Manager
• Event Planner
• Food and Beverages Director
• Guest Relationship Manager
• Resort Operations Manager
• Hospitality Consultant

The BSTM program is designed to shape future leaders in the tourism industry, providing a well-rounded education in tourism development, marketing, and operations. Students gain the skills needed to promote sustainable tourism and contribute to the industry's growth.

Program Highlights:

• Strong focus on tourism planning and sustainable practices.
• Hands-on experience through field trips and internships.
• Global perspective on tourism trends and management.

Career Opportunities:

• Travel and Tour manager
• Destination Marketing Manager
• Tourism Development Officer
• Event Manager
• Resort or Hotel Manager
• Cruise Line Manager
• Tourism Consultant
• Heritage Tourism Specialist

The BSCS program delivers a cutting-edge curriculum that prepares students to create innovative software solutions, design computer systems, and meet the challenges of the evolving tech landscape. Students are trained in programming, AI, and software development.

Program Highlights:

• Focus on programming languages like Java, Python, and C++.
• Hands-on projects in areas like mobile app development and cybersecurity.
• Industry-aligned curriculum with a global outlook on technology trends.

Career Opportunities:

• Software Developer
• Systems Analyst
• Data Scientist
• Cybersecurity Specialist
• AI and Machine Learning Engineer
• Mobile Application Developer
• Cloud Solutions Architect
• IT Project Manager

The BLIS program prepares students for dynamic careers in information management, library science, and digital archiving. The curriculum combines foundational knowledge with practical training in managing and organizing information.

Program Highlights:

• Coverage of library management, digital libraries, and archiving.
• Practical training through internships and collaborative projects.
• Focus on emerging technologies in information management.

Career Opportunities:

• Librarian
• Information Officer
• Digital Archivist
• Library Manager
• Cataloging Specialist
• Information Consultant
• Records Manager
• Research Analyst

The BSOA program equips students with the skills needed to succeed in office and administrative roles. It covers office management, business communication, and human resource management, with a focus on practical skills for today’s business environments.

Program Highlights:

• Comprehensive training in office operations, HR management, and project coordination.
• Hands-on experience through internships and real-world projects.
• Integration of office software and information systems.

Career Opportunities:

• Office Manager
• Administrative Assistant
• Executive Secretary
• Human Resource Coordinator
• Project Coordinator
• Business Analyst
• Office Administrator
• Operations Manager